Billboard Buying Guide - Step 2
Set the Radius
Match the search area to how far your audience will travel.
Radius is a planning tool. A tight radius can show what is close to a store, while a wider radius can uncover commuter boards that reach people before they enter the market.
Use Small Radiuses for Local Action
A 5 to 10 mile search is useful for restaurants, retail, healthcare, local services, events, and anything where proximity affects whether someone responds.
Use Wider Radiuses for Awareness
A 25 to 50 mile search can make sense for regional brands, tourism, recruiting, auto dealers, colleges, and campaigns that care about repeated exposure across a broader market.
Compare Nearby Counties
Sometimes the best board is just outside the obvious county or city boundary. Widening the radius can uncover more efficient routes and better visibility.
What to Have Ready
- How Far Customers Realistically Travel
- Whether the Campaign Is Local or Regional
- Key Commuter Paths Into the Market
- Nearby Counties Worth Comparing