Billboard Buying Guide - Step 4
Request Pricing
Give enough detail to get useful options back.
Billboard pricing changes with availability, dates, demand, format, production, and location. A better request leads to a better shortlist.
Share Campaign Dates
Billboards are booked by time period. Even rough dates help identify which boards may be available and whether a campaign should be planned around a specific launch window.
Include a Budget Range
A budget range does not need to be perfect. It helps separate realistic matches from boards that are too small, too large, or too premium for the campaign.
Explain the Goal
A campaign for grand opening traffic is different from recruiting, political awareness, brand building, real estate, or event promotion. The goal changes the recommended locations.
What to Have Ready
- Target Market or Searched Address
- Desired Start and End Dates
- Monthly or Campaign Budget Range
- Campaign Goal and Ideal Customer