Billboard Buying Guide - Step 5
Confirm Availability
Turn interesting locations into real options.
A board can look perfect and still be unavailable for the dates you need. Availability turns a search result into something you can actually buy.
Check the Dates Before Falling in Love
Popular boards and digital slots can book ahead. Availability should be confirmed before creative or budget decisions become too specific.
Compare Alternates
The best proposal usually includes a few strong options. Alternate boards can protect the campaign if a top location is unavailable or priced above the target range.
Look at the Real-World View
Street-level context matters. Direction of travel, approach angle, obstructions, speed, and surrounding businesses can all affect whether a board fits the campaign.
What to Have Ready
- Preferred Campaign Dates
- Backup Dates If Flexible
- Must-Have Locations or Roads
- Acceptable Alternate Markets